Wednesday, March 11, 2009

A dose of "Natural"

The Natural Food Expo West is growing each year now filling not just one but spilling over into two floors of the Anaheim Convention Center. While it's a fun filled show with every kind of food bar, chips, tea and chocolate you can imagine, I'd hardly want to be consuming these types of food all the time, in fact, these foods are essentially snacks. Since natural foods are defined as minimally processed, rather than pure, fruits and vegetables, etc. that come to us naturally, I get it but would have rather immersed myself in the Garden of Eden!

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First trained as a food chemist and nutritionist, my career began enriching a Twinkie, comparing the nutrition of a Twinkie to an apple and studying the role of sugar in the diet. With an M.B.A. and years in food and pharma understanding consumers and manufacturers, I'm back to where I started - food should taste great and serve to keep us healthy. To do so, there needs to be consumer awareness. Consumers need to vote for what they want by buying what they really want. If they buy impulsively, that's what they will see more of. They need to practice balance and responsible choices. That's when change will come. Please engage me with your conversation so that I can help you make and stick to better food choices that you enjoy. You'll gain a deeper appreciation of food not only from farm to table but farm to health. My vision is to promote solutions for healthful food and food practices you can happily embody and embrace!