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Monday, March 13, 2017

Sugar in juice is good for you because it comes from a fruit so it's not added. Not!

Love fresh juices?

Who doesn't? A few days ago, a friend of mine told me about this great refrigerated juice he found in the store with no additives - nothing but fruit juices. I asked him to check the sugar content and he had not. When he look did look at the bottle there were 36 grams of sugar in the juice - more sugar than recommended daily. We love juices because they are so high in sugar. So while you get high doses of water-soluble nutrients that you lose every few hours, the cost is a sugar load as high or higher than having a Coke or a candy bar!

Isn’t it healthy because it comes from the fruit itself?

Juices are not whole foods. The sugar in fruit is not healthier than other sugar we consume from other sources when it is separated from the whole fruit. When we eat whole fibrous fruits designed in nature for a slower sugar release, the food is consumed more slowly and we are able to digest and absorb nutrients we need.

Four ounces, a half of a small juice glass is the daily adult serving. Stick to the recommended serving by watering it down and consume it as part of a meal or as a flavoring to yogurt or other foods or dishes.

Juicing is fine for athletes who are rapidly losing fluids, need quick energy to burn right away or for those who are trying to gain weight.  For the rest of us, it's just dessert.


About Me

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First trained as a food chemist and nutritionist, my career began enriching a Twinkie, comparing the nutrition of a Twinkie to an apple and studying the role of sugar in the diet. With an M.B.A. and years in food and pharma understanding consumers and manufacturers led back to where I started - food should taste great and serve to keep us healthy. To do so there needs to be consumer awareness. Consumers need to vote for what they want by buying what they really want. They need to practice balance and responsible choices. That's when change will come. Please engage me with your conversation so that I can help you make better food choices that you enjoy and gain a deeper appreciation of food not only from farm to table but farm to health. My vision is to promote solutions to marketing healthful food and food practices.