Friday, July 2, 2010

What irritates you?

Do you always know what irritates you? When you are irritated, do you avoid the irritant or try to confront it?

Now think about this in the context of foods we eat. Sometimes we don't even know what is irritating us. Is the irritant a whole food or ingredient? Can it be easily isolated? If identified, can it be avoided or do we need to treat the symptoms caused by the irritant?

Finding irritants in our diet can be difficult. Irritants cannot always be isolated. At this time, there is no test available to identify irritants and so we need to do the best we can by observing what we eat and listen to how we feel.

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First trained as a food chemist and nutritionist, my career began enriching a Twinkie, comparing the nutrition of a Twinkie to an apple and studying the role of sugar in the diet. With an M.B.A. and years in food and pharma understanding consumers and manufacturers, I'm back to where I started - food should taste great and serve to keep us healthy. To do so, there needs to be consumer awareness. Consumers need to vote for what they want by buying what they really want. If they buy impulsively, that's what they will see more of. They need to practice balance and responsible choices. That's when change will come. Please engage me with your conversation so that I can help you make and stick to better food choices that you enjoy. You'll gain a deeper appreciation of food not only from farm to table but farm to health. My vision is to promote solutions for healthful food and food practices you can happily embody and embrace!