Monday, May 24, 2010

Making sense of food labels

If we don't know what we're looking for we won't find it. Most of us don't know the terms used in food labeling. So how will we know what to look for on a label if we don't know what our options are? We didn't learn this in school, and even if we did, the terms have probably changed.

Our children may know more than we do if they are in one of the many new education programs popping up for our children. But what are we to do now? Logical assumptions about terms in labeling only take us so far.

Here is a quick list of new terms you might want to know about to demonstrate our dilemna:
http://www.cbsnews.com/stories/2010/04/22/earlyshow/contributors/main6420933.shtml?tag=cbsnewsLeadStoriesAreaMain;cbsnewsLeadStoriesSecondary

For a quick sheet of label claims you can print and take with you when you go to the grocery store:
http://www.ext.colostate.edu/pubs/foodnut/09365.html

Now if you are really serious about learning about your food labels see:
http://www.fda.gov/Food/GuidanceComplianceRegulatoryInformation/GuidanceDocuments/FoodLabelingNutrition/FoodLabelingGuide/default.htm

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First trained as a food chemist and nutritionist, my career began enriching a Twinkie, comparing the nutrition of a Twinkie to an apple and studying the role of sugar in the diet. With an M.B.A. and years in food and pharma understanding consumers and manufacturers, I'm back to where I started - food should taste great and serve to keep us healthy. To do so, there needs to be consumer awareness. Consumers need to vote for what they want by buying what they really want. If they buy impulsively, that's what they will see more of. They need to practice balance and responsible choices. That's when change will come. Please engage me with your conversation so that I can help you make and stick to better food choices that you enjoy. You'll gain a deeper appreciation of food not only from farm to table but farm to health. My vision is to promote solutions for healthful food and food practices you can happily embody and embrace!