Thursday, July 16, 2009

Sugar is sweet and so are you

Children crave sweets for energy since they are more active typically than adults and because their bodies are growing. Once growth is complete, sugar can do more harm than good to our bodies so as adults we need to curb our sugar consumption.

Here in lies the issue we all struggle with. Since children are influenced easily liking what is what is familiar to them and tastes good especially when given as a reward or treat by an adult, the child forms a positive emotional connection with what they eat and it lasts for a lifetime. As adults, we want to limit sweets to kids because we don't want them to "learn" to eat empty calories and associate this behavior with being good to themselves when in fact, eaten in excess can be quite negative. We want our children to be healthy and be good to themselves which means being able to say no to sweets if they are overweight. Too much of anything isn't being good to oneself. So too much of a positive experience can turn negative. The crux of the issue is teaching our children how to set limits so we are eating appropriately and ultimately being good to ourselves. Since food is always around us we need to learn from an early age about how much to eat, moderation and making good choices.

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First trained as a food chemist and nutritionist, my career began enriching a Twinkie, comparing the nutrition of a Twinkie to an apple and studying the role of sugar in the diet. With an M.B.A. and years in food and pharma understanding consumers and manufacturers, I'm back to where I started - food should taste great and serve to keep us healthy. To do so, there needs to be consumer awareness. Consumers need to vote for what they want by buying what they really want. If they buy impulsively, that's what they will see more of. They need to practice balance and responsible choices. That's when change will come. Please engage me with your conversation so that I can help you make and stick to better food choices that you enjoy. You'll gain a deeper appreciation of food not only from farm to table but farm to health. My vision is to promote solutions for healthful food and food practices you can happily embody and embrace!