Friday, July 2, 2010

What's in a Name? Is a rose a rose by any other name?

Would you pay more for Friskies or Fancy Feast brand food for your cat? Meow Mix or Wholesome Goodness? Fun names are memorable but names that describe or suggest a desired benefit are likely to be perceived as more "valuable" and command a higher price.

You would expect that a higher priced product with a "premium" name was higher in quality but do you really know? Consumers who choose these products will certainly convince themselves that the higher price is justified and the product is better. It's human nature to do so.

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About Me

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First trained as a food chemist and nutritionist, my career began enriching a Twinkie, comparing the nutrition of a Twinkie to an apple and studying the role of sugar in the diet. With an M.B.A. and years in food and pharma understanding consumers and manufacturers, I'm back to where I started - food should taste great and serve to keep us healthy. To do so, there needs to be consumer awareness. Consumers need to vote for what they want by buying what they really want. If they buy impulsively, that's what they will see more of. They need to practice balance and responsible choices. That's when change will come. Please engage me with your conversation so that I can help you make and stick to better food choices that you enjoy. You'll gain a deeper appreciation of food not only from farm to table but farm to health. My vision is to promote solutions for healthful food and food practices you can happily embody and embrace!